European Payment Cards Yearbook

Austria - Summary

Market Overview

  
Payment Organizations PayLife Bank GmbH (formerly Europay Austria), card complete Service Bank AG (formerly Visa Austria)
   
Domestic Card Brand Maestro has been the domestic debit POS brand since 1998. Austria was the first market to adopt Maestro as its domestic brand.
   
Market Structure Most bank cards are debit cards; most credit cards are charge cards. Maestro use at the POS has been the fastest growing market segment.
   
Major Issuers Bank Austria Creditanstalt, Erste Bank and Raiffeisen Zentralbank.
   
Consumer Finance Consumer borrowing in Austria is high, with end-2007 loans of Û25.4 billion equivalent to over Û3,000 per capita compared with less than Û2,000 per capita across the eurozone as a whole.
   

Key Statistics 2007

  
Population
8.3 million
Cards Maestro: 7.2 million
Credit: 2.4 million (MasterCard: 1,033,642)

 

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Purchase Austria Profile

 

 

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