European Payment Cards Yearbook

Austria - Summary

	Price: £75.00
Market Overview
Payment Organizations	PayLife Bank GmbH (formerly Europay Austria); card complete Service Bank AG (formerly VISA Austria)

Domestic Card Brand	Maestro has been the domestic debit POS brand since 1998. Austria was the first market to adopt Maestro as its domestic brand. Quick is the domestic electronic purse.

Market Structure	Since 2008, the Austrian market is aligned to competitive EEA structures and multi-brand acquiring. Most bank cards are debit cards; most credit cards are charge cards. Maestro use at the POS has been the fastest growing market segment. Austrian banks, headed by Bank Austria, Erste Bank and Raiffeisen have built up banking networks in the CEE, Russia and Ukraine.

Major Issuers	UniCredit Bank Austria, Erste Bank, Raiffeisen Bank International, BAWAG/PSK, Volksbanken OeVAG.

Major Acquirers	PayLife Bank, card complete, Service Bank, Hobex, and Erste Bank.

Key Statistics 2010
Population	8.4 million
Cards	Debit: 8.1 million, thereof Maestro 8.1 million Credit/Delayed debit: 2.48 million