European Payment Cards Yearbook

Croatia - Summary

Market Overview

  
Payment Organization MBU
   
Domestic Card Brand MBCARD
   
Market Structure

CroatiaÕs banking sector went through various crises in the late 1990s. All the major banks are now owned by western banks and foreign ownership exceeds 90% of total banking sector assets. The payment card market reached 8 million cards at end-2008, equivalent to 1.8 cards per capita, one of the highest levels in CEE markets.

Croatia is a showcase market for American Express through its agreement with PBZ, which has issued over 500,000 Amex cards. Erste Bank took over the rival Diners Club Adriatic in January 2007.
   
Major Issuers PBZ (Privredna Banka Zagreb), Zagrebacka Banka
   
Consumer Finance Household borrowing is among the highest in CEE markets, with consumer finance loans more than 20% of GDP by 2007, according to UniCredit.
   

Key Statistics 2007

  
Population 4.5 million
Cards Debit: 6.0 million
Delayed debit: 0.5 million
Credit and charge: 1.5 million
Total payment cards: 8.0 million

 

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