European Payment Cards Yearbook

Serbia - Summary

Market Overview

  
Payment Organizations Association of Serbian Banks, DinaCard
   
Market Structure

DinaCard, the domestic scheme, was launched in 2003 as a debit card scheme and was extended to credit cards in 2005. There are eight companies processing DinaCard, including First Data and Paynet.

Exceptionally for an emerging market, there are more POS payments than ATM withdrawals in Serbia, reflecting the advanced nature of the card business in the former Yugoslavia.
   
Major Issuers Raiffeisen, Banca Intesa, Komercijalna, Hypo Alpe-Adria Bank, NBG, Alpha.
   
Consumer Finance Domestic credit extended to households reached RSD 381.9 billion (Û4.31 billion) by end-2008. BNP Paribas Personal Finance has been present since 2005 with the takeover of Nova Banka by Findomestic, its Italian consumer finance arm.
   

Key Statistics 2008

  
Population 10 million
Cards Debit: 4.55 million
Credit: 1,083,000
Total: 5.6 million

 

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Purchase Profile

 

 

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