European Payment Cards Yearbook

Serbia - Summary

	Price: £50.00
Market Overview
Payment Organizations	National Payment Card Centre DinaCard

Domestic Card Brand	DinaCard debit, credit, and prepaid cards; since 2010 also co-badged Discover, Diners or Pulse for international use

Market Structure	There are nine companies processing DinaCard, including First Data and MBU from Croatia. Exceptionally for an emerging market, there are more POS payments than ATM withdrawals in Serbia, reflecting the advanced nature of the card business in the former Yugoslavia. Austrian and Italian banks are the dominant retail banking players, though Greek banks have become important.

Major Issuers	Banca Intesa, Raiffeisen, Komercijalna, Hypo Alpe-Adria Bank, NBG, Alpha.

Major Acquirers	Banca Intesa, Raiffeisen, Komercijalna, Hypo Alpe-Adria Bank, NBG, Alpha.

Key Statistics 2010
Population	7.43 million
Cards	Debit: 5.1 million Credit: 0.9 million Total: 6.0 million